CARTER BONAS + UPS
UPS x Spectrum Golf
Secret Tickets to The Masters
One year after UPS and Jordan Rodericks put the small business owners of Augusta at the center of The Masters story, the creative team at The Martin Agency returned with Carter Bonas. Carter is a 12-year-old CEO and founder of Spectrum Golf, a sports apparel company based in Coral Springs, Florida.
Carter, a golfer and gamer on the autism spectrum, didn’t like the way his golf attire felt, so he and his mom created a brand with the materials that count. This presence led Carter to become Sports Illustrated’s Sports Kid of the Year.
Jordan traveled to Florida — with his clubs and camera — to make a new friend and create a campaign for UPS as they continued to promote their unstoppable small business owners.
Just Before the Wrap
At the end of two long days of filming and loaded with the excitement of a pending trip to The Masters, Carter was in for one more surprise.
The team at UPS and the minds of Martin offered Carter one more gift — well, two large gifts technically speaking.
This impromptu recording wasn’t part of the show, but is certainly worth the tell. Catch Jordan and Carter right here.
