LITTLE CAESARS + BURN THE BURNS

Little Caesars "Burn the Burns"

Where Can We Put a 10-Foot Pizza Fire?

Sometimes you have to Burn the Burns and that’s just what the creative team at McKinney and Jordan Rodericks did.

The client, agency, and crew, led three (mostly) unsuspecting Pizza Pizza haters to a secret location for a confrontation and a shot at redemption. For one night, they entered Disaster Girl’s Bizzaro Pizza Kitchen — in a field after midnight.

Jordan’s vision for a groovy overnight pizza party brought to life here. A custom 10 foot metal pizza structure with an on-demand bon fire, laser-etched wooden tweets, and a living room fit for a 1970’s rendition of Beetlejuice were all in a night’s work. Add in one of the internet’s most respected memers with a secret earpiece and put a microphone in Jordan’s hand and, well, here are the results.

 
 

CASE STUDY

CASE STUDY: And in the End

So many aspect ratios and exports later our esteemed colleagues and brilliant friends at McKinney packaged up this rad case study to highlight the successes of the collective efforts.

Part Mean Tweets, part shocking pyrotechnics exhibition, throw in a slumber party, and the internet’s most cooked meme you have a night to remember — and a campaign to write home about too.