AMERICAN EXPRESS :: SMALL BUSINESS SATURDAY
Content Forward, Social for Days
Jordan brings a content-forward eye to every production, capturing stills that extend the life and reach of any campaign.
For American Express’s Small Business Saturday, he shot photography alongside his motion team, delivering assets that not only stood alone but elevated the alternate cuts too. His work is designed to move seamlessly across platforms—built for both the frame and the feed.
HERO CONTENT
Here are two of the assets developed for Small Business Saturday and shared on platforms and devices far and wide.
The product of two days in NYC in two amazing small businesses, styled out, just for American Express.
STILL LIFE
In the midst of a selfie moment styled for the Arri Alexa 35, Jordan grabbed his stills camera and snapped the poppy candids with the talent in frame.
Real life friends cast as our talent expressing a closeness that’s defined by countless shared experiences.
AMEX "BEHIND THE SCENES"
THE BEST BTS
A firm believer that set days are the best days, Jordan brought along his Minolta Super8 film camera and two rolls of Kodak’s finest to capture it all. The result is seen here with a Brooklyn set truly through the viewfinder of the director.
If it looks fun it’s because it really, really was.
ALTERNATE VERSIONING
There was so much good footage and computer screens to fill too, last but not least, an alt edit designed to show the full frame and heighten the message with a little VO.
It’s unpublished, only seen on this site, and totally worth the watch.
AMEX "Bakery"